Professional LinkedIn Profile Writers to Elevate Your Career

Add a professional picture

Profiles with a picture usually receive up to 21x more views. Upload a professional image to make a better first impression on potential clients and employers.

Take a picture in a well-lit location and wear professional attire. If not sure what to wear, put on something that you would be comfortable wearing for an interview. Smile and look at the camera to look approachable and positive in your picture.

Polish your headline

LinkedIn puts your most recent position and camera as a headline by default. Yet, you can use this section to share your mission statement, biggest achievements or unique value proposition. Here are some ideas to energize your profile headline:

• add a specialization, for example, not "photographer", but a "fashion photographer", and add some brand names you've worked with;
• add some biggest accomplishments, for example, increased sales or revenue, or attracted new clients;
• write a catchy description of what you do, for example, helping small businesses boost online visibility and sales.

Tell your story in the About section

The About section in your professional LinkedIn profile is different from a resume summary as it can be longer and less formal. As a rule, here you can expand on your areas of expertise, list your biggest achievements, and even share what excites you most about your profession.

The ideal length of this section is 3-4 short paragraphs. Thus, you can not only list your top achievements, but also briefly tell the story behind these achievements to give the readers some context.

You can also share your career story and explain where you'd like to go next and what kind of employment or project work you're looking for. To make your profile more human, share what you consider your mission and tell about your personal projects and hobbies.

Uncover the potential of a background image

Do not leave your background photo blank when doing your LinkedIn makeover. Use this space to communicate your personal brand and stand out. Add a work-themed background that shows your audience who you are.

Here are some ideas: add your business logo, a book cover or a screenshot of your professional blog, or use a banner of an event where you were a speaker. Or, you can use a photo of yourself at the office.

List your experience and achievements

Describe your jobs and projects in the same way as in your resume, but avoid copying your resume word for word. Use bulleted lists, not paragraphs, and focus on your most notable professional highlights. Rely on a PAR (problem-action-result) technique when describing your experience - this will make you look like a result-oriented professional.

List your achievements with figures - recruiters like seeing metrics as they help them evaluate your performance.

Add skills and endorsements

Be sure to list professional skills to tell the employers what you specialize in. You can add these skills from a drop-down menu. List them in a particular order: put the most crucial job-related skills first, and generic ones, such as organization and time management, at the end of the list. There's a limit of 50 skills, but try and add as many skills as possible.

Ask people in your network to endorse these skills (and be ready to return a favor). People with multiple endorsements are seen as more credible by recruiters. You can also take a skills assessment test on LinkedIn and verify your skills.

Complete all profile sections

If you complete every section on your profile, LinkedIn will give you an All-Star status. People with this status are 40 times more likely to be contacted.

Also, keep in mind that making a LinkedIn profile makeover and calling it a day is not enough. To make the most out of your profile, you need to stay active, join groups and professional societies, share insightful posts, and make new connections. In this case, your profile will really become an asset that will work for your online brand and recognition.

Completing your profile and targeting it for a particular industry and job has its peculiarities. Our LinkedIn profile writing services can take on this challenging task. We will craft an attention-grabbing profile that meets your expectations. Contact us to discuss your goals and how we can help!