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Address the person by the name

Address the recruiter, hiring manager or a department head by the name in the letter header. They will appreciate your attentiveness. You can find the person's name in a job description or the company's LinkedIn. If you haven't found the recipient's name, it's acceptable to start the letter with "Dear Hiring Manager".

Tell how you learned about the job opening

At the beginning of the letter, greet the potential employer. State your target job title and where you learned about it (job board, social media, LinkedIn, etc). If you have a referral in the company, do mention their name as you'll get more consideration in this case. Stating the exact job title and company name will show that you are writing a targeted letter to a specific company, and are not mass-mailing it to everyone.

If you apply through a job board on LinkedIn, then no need to write where you learned about the vacancy since this is obvious.

Express the interest in this particular company

Research the company carefully and tailor the letter text to its goals, professional cover letter service recommends. Use the corporate website, social media, and news articles about them, or talk to those who work or have previously worked there. Your strong and exclusive motivation for a specific company boosts your chances to get shortlisted and hired.

Detail the highlights of your experience

When writing cover letters, avoid reiterating the information from a resume. Instead, a professional writer recommends that you choose 3-4 strenghts that align with the vacancy, and focus on them. You can tell about personal achievements, projects or experience in these areas. If you have limited experience in the given area, it's best to write about how you plan to handle professional duties despite the lack of experience.

Write a strong closing paragraph

Thank the potential employer for reading your letter to the end. Note that you are ready to come for an interview if they consider you a suitable candidate. Leave your contact detail at the end for the reader's convenience. You may want to add a call to action, for example, "Please don't hesitate to contact me at..." Or, you can take the initiative and write that you plan to call the next week to check the status of your application.

Make it short

Professional resume writers state that the ideal length for a cover letter is 3-4 paragraphs. It can be longer for a senior executive or a university lecturer, but exceeding one page is not recommended. If you are not repeating the resume word for word, 4 paragraphs are enough to explain why this role is your dream job and why you qualify.

Proofread carefully

If you follow these points carefully, you'll compose a well-written cover letter for sure. But, once the letter is written, it has to be checked for mistakes. 59% of recruiters reject applications with typos and grammar mistakes. We recommend showing your letter to a professional editor who can eliminate mistakes, check the logic of text and improve formatting. In this way, you will surely impress the hiring manager.