One of the ultimately effective ways to increase your online visibility, build the authority in the subject matter and enlarge your audience is writing a roundup post. Roundup posts are more often liked and shared, and if written under the right angle, they go viral. As a result, a well-crafted roundup post can generate your blog the attention any traditional piece of content won’t.
So, what are the secret and the magic of an expert roundup? Which steps do you need to take if you’ve never written posts of this kind before? Our IT resume service will share the recipe of a roundup that can become a big step to increasing your presence in the web.
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To cut the long story short, a roundup post is a compilation of expert opinions or answers to a single question. In other words, you ask the fellow experts in a given field a question, and then create the entire article based on their answers. It takes more effort than the usual “The top 3…” of something that you typically write, but the result is different as well. In addition to a great post (which is likely to be shared by experts through their audiences), you build relationships with other bloggers. Sounds fantastic, doesn’t it? Let’s have a closer look at the ingredients of a successful roundup.
Choosing the question
It’s often the question that will make or break your roundup post. Avoid the simple and obvious ones – the questions like “The top 5 blogging platforms in the world” have been answered online for like thousand times, so a question of this type won’t make your roundup unique. Here are a few more steps to choosing and formulating the right question:
As soon as you’ve done with the subject area, it’s time to formulate the question in a way that will produce unique, interesting responses from the experts that your readers will be excited to read.
Finding the right experts
Create a list of featured experts (10-20 people depending on the depth of coverage and length of the blog post you’re going to create). Your task is to find the people that your readers know, trust and admire. However, keep in mind the following:
Where to find the experts for your roundup? Here are a few ideas you probably haven’t considered:
The experts and professional bloggers are very busy people, so be ready that a great deal of your requests won’t get a response. However, don’t e-mail 50 people straightaway – if the majority of them participate, your post will be a way too long even for a roundup.
Contacting the experts
Now that you have completed the preparations, it’s time to create a template e-mail that you’ll be sending to experts.
What to include in your outreach letter?
Here is how you can make the outreach more effective:
Writing the post
Got enough expert responses? It’s time to compile your post. However, simply listing the responses of influencers is far not enough. You need to thoroughly analyze the information and add your perspective on the experts’ opinion. Your own vision and attitude is what is going to make the post unique and attractive for your audience.
When drafting the structure of your post, consider doing the following:
Read more advice on how to become a popular blogger – it will help you build better relationships with your audience.
Blog post promotion
If you have informed the experts that you have been going to promote the post, make sure it wasn’t just words. You shouldn’t solely rely on sharing of your post by featured bloggers. Use your traditional promotional tactics (such as social media buttons, ready-to-tweet tool, etc.) and consider posting paid ads in other online resources. If you feel that the post might be a success, these expenditures will pay off.
If you are a writer by trade, a quality roundup post may serve as a perfect sample of your work for a prospective employer or client. Make sure that your resume and cover letter correspond with this image! Check free sample cover letter if you need a sample to follow and create your own one.
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