Top 20 Marketing Skills Resume to Land More Interviews

Learn the sought-after skills to add to your marketing resume to boost employability.

Marketing is a promising career field. According to the BLS, employment of marketing managers will increase by 8% by 2033. To keep up with the growing market and stay competitive for the top marketing positions, you need to effectively present hard and soft skills on your resume.

In this article, we will outline what skills are the must-haves for a marketing career in 2025, and how to list them on your marketing resume to ensure that they get seen. Plus, we will share guidance on how to format and organize your resume to make it more competitive.

Topics	Details
1. Digital marketing	details...
2. SMM skills	details...
3. Knowledge of SEO optimization	details...
4. Marketing strategy development	details...
5. Content marketing skills	details...
6. Content management systems	details...
7. Email marketing skills	details...
8. Efficient project management	details...
9. Google Analytics proficiency	details...
10. Proficiency in Adobe Photoshop	details...
11. Online advertising	details...
12. Audio and video production	details...
13. Interpersonal skills	details...
14. Adaptability	details...
15. Creativity	details...
16. Storytelling	details...
17. Ability to multitask	details...
18. Leadership	details...
19. Analytical thinking	details...
20. Stress resistance	details...

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Why is adding marketing skills is essential for a good resume?

For a marketer, it is essential to showcase the ability to build a marketing strategy, launch marketing campaigns, and analyze the outcomes of marketing efforts. Sharing numbers and tangible results will also help you get shortlisted as everyone wants a marketer who can bring results.

However, there are also soft and technical skills that companies look for in candidates. For those specializing in social media marketing, brand management and PR, product marketing, or content marketing, these skills help employers distinguish strong professionals and choose the right person for the role.

Here's why you absolutely need to list marketing skills on a resume in 2025:

• Boost visibility - 41% of recruiters look for skills on a resume first. Adding a dedicated list of soft and technical marketing skills will catch their attention and motivate them to read the entire document.
• Increase your ATS score - skills lists are great for applicant tracking software (ATS) optimization. By adding relevant tools and skills, you can get a higher ATS score and can be selected as a top candidate.
• Show relevance - list skills relevant to the target marketing position in mind. Thus, you will showcase that you have everything to succeed in the role and bring value to the organization.
• Impress potential employers - by listing trending or rare marketing skills, you can get ahead of the competition and increase your chances for a job.

Now, let's explore specific hard and soft skills for your marketing resume.

Technical skills for a marketing resume

1. Digital marketing

Digital marketing tops our list for a reason. 97% of people check the digital presence of a company before buying something from them. Thus, digital marketing is essential for promoting a business in various niches. Be sure to emphasize your knowledge of digital marketing principles, experience in developing successful marketing strategies, and hands-on skills with specific tools in digital marketing.

2. SMM skills

Modern marketing strategies involve social media promotion. Various social media are a part of our everyday lives, and incorporating them in your marketing campaign can help business grow. When outlining your SMM proficiency, mention your experience with specific platforms (Facebook, Pinterest, TikTok, or else).

In addition to platform names, highlight your areas of proficiency - content marketing, ad buying, data analytics, and video recording. Show how you use them to increase brand visibility and loyalty.

3. Knowledge of SEO optimization

Search engine optimization (SEO) can attract more organic traffic that can be converted into leads. 93% of traffic comes from search engines, so search engine marketing can bring amazing opportunities. Be sure to emphasize at least basic knowledge of SEO, such as adapting your content for search engines, paid ads, and lead generation. It will help you effectively work with other marketing team members and evaluate the effectiveness of the channel.

4. Marketing strategy development

It is hard to imagine successful promotion of a business without a comprehensive marketing strategy. Most marketing strategies have specific goals and deadlines for achieving them. Be sure to incorporate various channels and strategies of promotion, including search engine optimization, email marketing, advertising, and social media promotion. Showcase your ability to draft successful strategies and the results you achieved in the past.

5. Content marketing skills

Content marketing is the promotion of a product or service through website landing pages, articles, social media posts, and podcasts. Your goal is to connect emotionally with the consumer and build customer loyalty. An effective content strategy keeps the audience engaged and entertained, shaping the brand positioning and directing customer relationship management efforts.

Related skills you might want to emphasize are copywriting, graphic content creation, SMM, blogging, and video creation.

6. Content management systems

This skill is essential for copywriters, content managers, and marketers. With these systems, it is easy to automate content creation and updates. You can quickly add, modify, or remove website content to support your marketing strategy. The best CMS any business can benefit from are WordPress, Joomla, Drupal and Hub Spot CMS.

7. Email marketing skills

Email marketing is a classic and reliable strategy. 81% of businesses use email marketing as the core of their marketing efforts, so listing relevant skills is essential. If you have hands-on experience with writing newsletters, setting up automated messaging, generating leads, and analyzing email marketing efficiency, make these skills shine on your resume.

8. Efficient project management

Project management skills mean that you take the necessary steps to make your strategy work. They assume setting deadlines, collaborating with others and delegating tasks, keeping track of all tasks, and achieving goals set. Any part of your marketing job can be seen as a project, whether it's launching a social media campaign or an email newsletter. Highlighting specific tools for project management (such as Notion, Jira, or Asana) is also helpful.

9. Google Analytics proficiency

Analytical skills are extremely important for a marketer, no matter your specialization. Show that you can evaluate the efficiency of the marketing campaign, make data-driven decisions, and calculate ROI. You must also know how to analyze data to obtain information about their potential customers and how best to interact with them.

Many marketing professionals are creative. However, if you prove extensive knowledge of data analysis tools and skills, you will enjoy great professional opportunities.

10. Proficiency in Adobe Photoshop

Graphic design skills are surely an advantage for a marketer in 2025. You don't have to be a highly skilled designer and create all the graphics yourself. However, you should know what styles of graphic content are trending, how basic graphic software functions work, and set tasks for designers effectively. Knowledge of Adobe Photoshop or similar software will give you these advantages.

11. Online advertising

Advertising goes hand in hand with marketing. Each marketer should know how to market and sell the product, including identifying the target audience, tailoring the campaign, and choosing the right platform. Show your ability to create effective ads for Facebook and Google ads, use influence marketing, or create content for ads. Showcase specific results you achieved.

12. Audio and video production

Video marketing is on the rise, so having the right skills can push you ahead of the competition. Showcase your experience in video editing software and skills in creating videos for various audiences, from reels and vertical videos to longer-form YouTube videos. Video editing and scriptwriting are effective marketing tools and can make most marketing campaigns effective.

How the top 10 marketing skills have evolved since 2015

Here are the popular marketing hard skills essential for a variety of positions. Now, let's explore the soft or personal skills you need to have on your resume.

Top soft skills for a marketing resume

Complement your hard skills in marketing with soft competencies. Most employers value such skills as effective communication, teamwork, and adaptability along with the ability to think creatively. Here are the specific skills you will want to add to your resume:

13. Interpersonal skills

For a marketer, the ability to communicate effectively is a must. Show your ability to communicate with clients, negotiate, and find approaches to them. You will also need interpersonal skills to work in the team effectively and develop creative solutions. Strong communication skills are a must to convey a clear message and resonate with audience’s emotions.

14. Adaptability

This is a must-have skill for any marketer. Marketing is a fast-paced industry, so you will need to constantly update your knowledge, learn new trends and practices, and incorporate them into your daily work. So, outline how you stayed adaptable, learned new technologies and tools, and kept your marketing abilities up-to-date.

15. Creativity

Creativity is one of the top skills in demand by modern employers. Creative thinking is necessary to develop effective promotion strategies, memorable advertising campaigns, and exciting social media posts. Show how your creative ideas can resonate with various audiences and in varying contexts.

16. Storytelling

People love stories. Developing compelling narratives and presenting them to target audience will help you create better marketing campaigns. You can leverage storytelling skills in your copy, video content, ads, and more to keep your target audience engaged.

17. Ability to multitask

Marketers usually have a lot on their plate: developing creative concepts for promotion, updating email marketing newsletters, increasing social media engagement, and more. So, multitasking is essential. It helps you handle multiple tasks simultaneously, stay focused on multiple priorities, and keep up with everything.

18. Leadership

Emphasizing your leadership skills is important for both managers and specialists. For the former, mentioning such traits as effective communication, delegation, and supervision will help you position yourself as an effective manager. If you are not a formal leader, showcasing the ability to take charge and lead others can help you stand out to employers.

Looking to boost your leadership skills? Read our guide to becoming a better leader.

19. Analytical thinking

Critical thinking and analytical skills help marketers gather and process stats, analyze campaign efficiency, and make data-driven decisions. With comprehensive data analysis, you can achieve better results in marketing.

20. Stress resistance

Marketers often work in a turbulent environment. Juggling multiple tasks and priorities, keeping up with everything, and staying in touch with many people is common for them. Your resume needs to show that you can work in a high-pressure environment, stay calm in front of any challenges or failures, and stay effective when deadlines are tight.

By highlighting these marketing skills, you'll increase the visibility of your resume and communicate your value to employers.

Professional tips for listing marketing skills on a resume

Now that you know what skills to focus on in your resume, it's time to add them to your resume. There are three ways to list your skills.

1. Create a dedicated Skills section

This method is simple yet effective. Add a separate Skills section and list your relevant skills there, formatting them as a bulleted list. You can place skills under the summary section or at the bottom of the first page.

Ideally, you should include between 8 and 20 skills. If you have a diverse skill set, break them down by categories (i.e. marketing skills, programming languages, content management systems).

Thus, the hiring manager will instantly see your skills and competencies and evaluate your fit for the role. Plus, such lists are ATS-friendly and your resume will be ranked by the system as relevant.

Example of the resume Skills section for a Marketing Director

2. Add skills to your work experience

Another way to highlight skills is to add them to your marketing experience section. In this case scenario, you showcase skills through examples rather than listing skill names.

Instead of "email marketing", you can write "launched and executed four email marketing campaigns, resulting in generating 20% more leads compared to last year".

This approach has its advantages. You specify in what context you used each skill, and help the employer better evaluate your background and competencies. Plus, you can add metrics and numbers to show results you delivered.

Look at how this candidate showcases their digital marketing skills with examples.

3. Incorporate them in your summary statement

Another strategy for marketing jobs is to add 2-3 skills to your Summary section. Focus on the most important skills, ensuring that they are relevant to your target job. List your skills next to your achievements and years of experience.

Don't add too many skills - your Summary section should be concise. Keep it to 2-4 sentences and focus on skills that can set you apart and are worth being mentioned early.

Creating a powerful resume for a marketing job

Now that you know what skills to add to a resume for marketing roles, it's time to polish other sections of your resume:

Tailor it to the job description

In 2025, generic resumes won't take you anywhere. Adjust your resume content for the dream job opening. List skills and experience the job ad asks for to make it clear for recruiters that you meet their requirements.

Add your target job title

Add the job title you're applying for (i.e. Senior Digital Marketer, Email Marketing Manager, Marketing Intern) at the top of your resume. The company might have multiple openings, and with a clear title, they will know your target position.

List relevant education

A degree in marketing or communication is always a huge plus. List your Bachelor's or Master's degree under the Education title, specifying your major and year of graduation. As a recent graduate, you can also list academic achievements and awards. No need to include your high school if your attended college.

Focus on achievements

A resume that consists of job duties only is boring. Be sure to include at least one measurable achievement for each job you had. In the marketing field, there are lots of metrics. So, if you exceeded expectations, generated leads or increased sales, be sure to mention it on your resume.

Show your marketing prowess with result-oriented statements. For example, instead of "Managed business accounts on Facebook and Instagram", you can write "Managed social media accounts, resulting in 2X subscribers in six months and a 14% increase in sales through social media".

Hiring managers love facts. By giving them percentages and numbers, you will set yourself apart from other applicants.

Show professional development

In the marketing field, ongoing professional development is appreciated. Show how you stayed up-to-date with the recent practices and approaches. List online courses, training, workshops, and conferences that helped you develop essential skills. Include certifications, if any. If you have completed over 10 courses and trainings, focus on the most relevant ones for your target job.

List specific technical skills

Some marketing jobs require knowledge of specific software and tools without which you won't be considered. So, add any programs that the job description asks for, and indicate your level of proficiency if necessary. Here are some examples of helpful skills for a marketer:

• Analytical tools: Google Analytics, Semrush, HubSpot, Tableau
• Content management system: WordPress, Joomla, Drupal
• Graphics software: Adobe Photoshop, Figma, CorelDRAW
• Office software: MS Office, G Suite
• Email marketing: Mailchimp, HubSpot, GetResponse

Proofread before sending

59% of recruiters are willing to reject your application if the resume is full of mistakes. With an abundance of AI tools, you can quickly check your resume for spelling, punctuation, and grammatical errors. Look through your resume manually as well, as the spell checker might overlook something.

Attach a cover letter

About 60% of employers believe that a cover letter is essential. In it, you can focus on specific marketing projects and the results you achieved. Moreover, a cover letter is a great place to expose your motivation and interest in the company, and unveil your personality.

Need help with your resume?

If you're not sure that your resume sells you well, send it to us for a free evaluation. Our expert will review the content, skills, achievements, and format of your resume and recommend improvements. You will receive an email with easy steps to strengthen your resume plus a special discount for our services! Send your resume to us here.